Studio Brief 2 - Collaberation. Propercorn

I have chosen to work with another illustrator which is Hannah Graney on the Propercorn brief.

BA (Hons.) ILLUSTRATION/ANIMATION		LEVEL	05
Module Code	OUIL/AN503
Module Title	RESPONSIVE

Name Adele Pierce

Name

BRIEF TITLE: Propercorn

Why have you chosen to work with your creative partner? What are your aims?
I have chosen to work with Hannah because I feel that she has a good work ethic, and is reliable which is something I’ve found is key when working collaboratively; I often end up doing most of the work. I really like her style of work as well and together we could make some interesting stuff. She is good with colour and a range of media such as paint, ink, print techniques and collage. This is something I struggle with exploring. I think also that together we can come up with decisions without arguing over them. Hannah is equally as skilled digitally as I am and often we help each other figure out technical issues so I feel if we face any problems we would be able to figure them out together. We are both pretty laid back but hard workers so I don’t think we will come to logger-heads.
What are your specific areas of creative interest in this brief?
My particular area of interest is the concept; I think being a young fresh brand we are able to be playful and can be quite humorous in our approach to it. I think also the brand uses a lot of line work within their packaging which is something I really enjoy exploring. Hannah could help me to open up with the vibrancy of the colour and collage. I will be interested to see how we can make the propercorn brand appeal more to males as well as females and a broader audience age.
What specific creative skills do you have to offer in relation to your chosen brief? How do you intend to use them?
I think that I am good at coming up with a strong concept that we can run with. I keep things light hearted and funny which will appeal to the correct audience for this brief. We will both approach the drawing of the illustrative packaging and then decide whose works best. I will then aid the colouring of the packaging whilst Hannah works out an interesting composition and other formats. I am also pretty good at typography styles and hand written text; which is something I will apply to the flavours of the packets for example ‘Sour cream and chive.’

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?
I am good at decision making so I would be able to pin down what I feel works well and ideas we need to scrap. I think that I am good at time management so will be able to organise us concisely. I think also communicating with clients, if we need to email anyone for information I could take on that role. I am pretty laid back and fair so I won’t take the limelight and will share the roles equally.
What will your specific roles be in the collaboration in relation to your brief?
I will come up with the concept, Hannah will thumbnail ideas to get all of our thoughts onto paper. I will then decide which one will work best to appeal to the audience more. I will email Propercorn for more information if needed. Hannah will come up with composition of the pieces and the correct format. She will explore how our idea would look on posters, billboards etc. We will both experiment drawing the outcomes to see who’s line work suits best and which media to use. I will explore this initially by hand in fineliner then scan it in and colour it digitially. We will print out various versions of the packaging and ask peers/friends/all ages which they prefer. From this we will decide which to go with. Hannah will decide which colours work best for the product. Between us we will colour them and use collage if necessary. I will hand write the flavours. Hannah will put everything together on Photoshop making sure the composition is right. I will see over the final designs making sure everything is correct. Hannah will submit them to YCN on the correct date.
What will your individual responsibilities be in relation to your brief?
Research, creating a concept Decision making Colouring Drawing out ideas Emailing Organising
What will your joint responsibilities be?
Research Asking others which design they prefer to get an idea of the audience Deciding on which of our drawings work best Colouring of the images Ensuring the work is uploaded to YCN Organising our time Sharing the work load
Please sign below to acknowledge your agreement to this collaboration.
1.  Adele Pierce	2. Hannah Graney

Creative Partner

Choosing to work with Hannah Graney, fellow illustrator

We came up with the concept of playing on the 'Proper' notion of the brand. How do you do things properly? The right way? What if you do things the wrong way, will you have Propercorn to then fall back on? We liked the idea of saying ' Whatever you do, do it properly with propercorn.' We decided to look at humorous ways you could do things wrong. 

We thought of the things you have no choice but to do right, like riding a bike, brushing your teeth, cooking.

My ideas

• upside down umbrella
• piece of cake with a slice cut out in the wrong area
• animal with its head stuck in a cat flap - the wrong kind of animal like a rhino or something
• picking up a can the wrong way - drink spills out
• wearing underwear on the outside
• hoovering the grass
• going through a drive through on a horse
• upside down toothbrush
• camouflaged face against a white background
• someone fencing with an actual fence
• swimming on a pool table
• wearing a scuba suit in the shower (overcompensating for a situation)

I think it would be important to keep the theme of our message with the flavour like any water related ideas to mesh alongside the sea salt and vinegar ones etc so that the colour would work (blues).

I also emailed Propercorn for some free popcorn so we could taste what we were representing but they haven't got back to me. It says on the brief that if you email them with your address they send you some out, still waiting.



Contextual References

Packaging - Illustrated & hand written text

Combination of photography and illustration

 Collage

 Vibrant digital collage

I really like this style, the linework of the drawings combined with handwritten text

 Vibrant and playful composition

Typography - hand generated

How to represent flavour

Popcorn

Experimentation of colour and text

I came up with these boards to show Hannah so we could work out whether we wanted to mimic propercorns original handwriting and colours or come up with our own kind of style. We both agreed some of the colours needed changing and that we should go for a more tall capitals kind of typography, still hand-rendered. From these we will decide on one background colour and encorporate the other colours within our illustrations.

We finally got our freebies delivered, a free box of popcorn with a handwritten postcard to say they were looking forward to seeing what we came up with!

Grouping colours together, do they work as a set?

I picked out which colours I felt best represented the flavour then tried grouping them together but they didn't work together. I was also trying to bare in mind that Propercorn said they appeal more to a feminine audience; and want to chose a group of colours that could be seen more unisex.

These I feel work the best as a set so far

I created a questionnaire to see which colours people think work best as I couldn't decide

I started to draw up some ideas to show Hannah

TO DO :

• Consider how audience reads packaging, what goes where, what we focus on first in terms of layout, reading left to right etc
• Consider how minimal the linework has to be in order to fit the aesthetic
• Explore how the linework alone works with just one colour, then add limited colour and compare
• Experiment with the popcorn image, how can we trim it down so it is not taking up 1/3 of the packet
• Explore more image ideas - Hannah to simplify the ideas to one object maybe? One stand alone image, more about shape than line? I think line is important though as they use lines a lot within their brand. When recieving the free popcorn the box had line drawings on it, and the hand written postcard was filled with line work on the front. I think they would be more impressed with this than shape. 
• Start putting ideas together for the pitch board 

I follow Propercorn on instagram and noticed that they changed their layout yet again. 

This works better for our imagery as it frees up more space

Basic layout

Pitchboards

Hannah put together most of the pitchboards in terms of layout and I included my ideas to the thumbnails and the colour and packaging board. We emailed back and forth our edited versions to keep updating them

Thumbnail of final ideas

Communicating between us

We have been using Facebook as our main source of communication, messaging back and forth to arrange to meet up

 We also emailed back and forth bits that we were working on. So for instance, I would work on the linework and then email it to Hannah and she would experiment colouring it. Or Hannah would work on a background layout and then email me the template and I would add the designs to it to see if they suit.

We also posted onto Pinterest our reference imagery and shared the link between us which saved us sending images back and forth

Some days we felt we needed to be in for a full day together other than a Thursday so we would arrange to meet up. Hannah was good at creating a plan for the week so she would say to me ' Okay so what shall we do for next time we meet up?' Then we would decide who could do what, and what needed to be done before the day we met up again. So for example if we were in on Thursday, we would work on some drawings or thumbnails leading up to Thursday, then meet on Thursday and decide which thumbnails worked and which didn't between us both.

We decided that Hannah was best at thumbnailing ideas. I was best at choosing which of the ideas worked. Hannah would then go away and explore compositions. I would then take her composition and draw it up properly as we decided my drawing style best suited the aesthetic they were going for. I would send my designs to Hannah and she would add the drawings to the layout that she was working on.

As the drawing was a key factor, whilst I took my time on these, drawing and re-drawing, Hannah made a start on our proposal boards.

Communicating with Propercorn

Hannah pointed out to me that we needed a proper version of the logo from the brief to work with so that it did not become pixelated. However, as Propercorn keep changing their packet designs, it had updated since we had been working on it. This meant, it had updated since they had uploaded the brief to YCN also. 

We had based all of our ideas around their new layout. We needed to get in touch with them to send us their latest logo so I took on the role of emailing them. 

However, when logging onto the Propercorn website, I found that they don't actually have it up and running yet - just social media sites such as Twitter and Instagram. The only point of contact I found was something that said email to cass@propercorn.com so HOPEFULLY they will recieve our email in time and get back to us with the relevant logo. 

Drawing

When I layered some of my drawings together on Photoshop, playing with the composition through scale and rotation I noticed that obviously scaling down some of the drawings meant they appeared more detailed. I have decided to print out my compositions and then re-draw them so that everything works equally, the line quality is the same, the detail is the same. Also some factors of my drawings I was not happy with so decided to re-draw them. Others such as the firehose putting out the candle, simply did not work compositionally on the packet design so needs to be reconsidered and re-drawn.

Trying to figure out composition once I'd drew the image.. I think this candle one needs re-drawing because the arm needs to be more on the left, and the candle may be too tall, the water needs to spill out more. I'm glad I did this and figured it out before I stuck with that drawing to add more detail to.

Hannah found these illustrated popcorns on Propercorn's instagram page. We felt they work much better than photoshopped images of real popcorn as they had used previously. We have played around with how much popcorn we want to include. If we include more popcorn, it means that the illustration has to be simplified down otherwise it will look too busy. If we use few, spread out, we can add more detail into the drawings through line work. 

I also played around with how dark the lines could be by adjusting the levels on Photoshop, this also will depend on how much popcorn we use, the darker the lines the more in your face it is. I think maybe we need to print off a few versions and ask people their opinion. 

 I think this kind of thickness seems perfect for the line work. Hannah pointed out that the older logo might work better, minus the white box, so this is something we have also played around with.

How do I think were getting on?

I think we seem to be getting on as a team fine, we communicate often enough on what each other are working on which is the key thing. The only problem we have is that Propercorn keep changing their designs and their flavours which we have to keep up with! But between us, we are fine. I think Hannah has took on more of an organising role which I initially thought I would be doing but she seems to cope better with making a plan whilst we have all of our other work running alongside this module.
I think we come to decisions pretty easily and neither one of us are scared to say when we think something isn't working right.
Hannah must get frustrated with me because she works hard on planning compositions and I'll just say no to them but I think this will pay off in the end. We share the work load equally I feel too which is something I haven't experienced when working in a team before. Usually I take control and do the most work whereas this time (as I expected) Hannah is a really hard worker.
We established my linework suits this brief best so what is nice is that I can get on with the drawing side of things while Hannah is more digitally skilled than I am so she can get on with creating the layout and putting together the presentation boards. I think we have been lucky that we match so well and have not clashed in any way.

Something we've messed up on 

Both of us failed to realise that Propercorn posted new flavours onto their Instagram page 4 weeks ago. Back when we were deciding on how we could link flavours to a colour scheme and funny ideas associated with the flavours, we missed 'Sweet Ginger & Orange' and 'Sour Cream & Black Pepper'
This has really thrown a spanner in the works because we can't now go back and change all of our ideas now that we are just finalising the drawing. We can just hope that Propercorn like our proposed ideas for the original flavours? We do feel it was unfair of Propercorn to put a brief onto YCN asking for help then continually changing their package designs. We noticed just downstairs in the cafe they sold one of the original flavours with the layout of the popcorn all around the edge of the logo, minimal illustration, alongside one of the new flavours sour cream and pepper, with a more spaced out logo and popcorn, more detailed illustration. How can both be running at the same time? Propercorn seem confusing to us.

Flavour typography - hand drawn 

I re-drew out the type for these flavours then emailed them to Hannah and she added them onto our layout

In order to keep them all the same size I used a copy of the last one I'd created underneath the new one I was making. I used the ruler on Photoshop to guide me and made sure that the pen was 17px for all.

Communication

Propercorn luckily emailed me back with the updated logo. I sent the link to Hannah and she added it to our layout

Reference

We tried out Hannahs hand initally for holding the fork image, but her hand looked too feminine and as we wanted the character to be wearing a suit to make it seem posh and 'proper' we asked a male in our class to pose for us so that we could use his hand as reference instead

Scanned in images

Final Designs

Colouring

I experimented briefly with adding colour to the images as Propercorn use a lot of white within theirs; however I was pretty rubbish at it so I asked Hannah to have a go as she seems to work better with colour than I do. I helped her chose the colour scheme though, and sometimes we disagreed but we asked others what they thought in order to come to a decision. We decided not to add white but to add one block colour of a darker shade or sometimes a lighter shade just to add more depth to the images and draw your attention to the most important objects.

Final Outcomes

Proposal Board

As Propercorn are into their linework I created this border idea for the boards which looks pretty good

Final Boards submitted to YCN

Crit feedback

• Thought effectively on why you were making your decisions
• Really like the continuous border, creates a strong set
• Great edible colours and whites
• Really fun and looks professional
• Witty and works well, suits propercorn
• Good uniformed ideas, all flow together, can tell you have thought about how the products would look together as a set
• Designs do compliment the flavours whilst still being interesting choices of imagery
• I like the boarders! Looks really professional and is really nicely presented too

Project Report

OUIL 505 Applied Illustration SB1

Categories to consider

Publishing & Book Design

Editorial & Reportage

Character & Narrative

Product & Packaging

Children's Book & Education 

Object & Environment

I have chose to look at Character and Narrative as this is the field I am most interested in; however I feel that I could apply myself to all of these so perhaps my choice will expand over a few categories. 

I came up with a brainstorm of what work I was interested in and how this could be applied. I then just homed in on one area of interest of a product/format to which my work could be seen which was greetings cards.

STUDIO BRIEF 1

Visual Journal

 The following 4 areas should be considered and visually explored and  in your visual journal, as you research and make your practical investigation:

 1: line, shape, texture

2: people, animals, places and objects

3: real, imagined, referenced

4: mood, meaning, method

CONTEXTUAL RESEARCH

Contextual Referencing of Greetings Cards

Illustrated tape

Interactive

Wrapping paper

Packaging

Wrapping paper

Humorous play on words

Envelopes

Composition

Animal humor

Other

OhhDeer.com

Illustrated Gifts

Greeting cards, wrapping paper, gift accessories

Curious pancake and more Ohdeer

Amy Walters

I like really bad jokes, bad puns, play on words I think they make for interesting cards. I searched for homonyms - words with multiple meanings

Homophones

• pale/pail
• ate/eight
• alter/altar
• band/banned
• buy/bye/by
• red/read
• blew/blue
• boar/bore
• canon/cannon
• coarse/course
• fair/fare
• genes/jeans
• foul/fowl
• grate/great
• in/inn
• hour/our
• knight/night
• no/know
• nose/knows
• maize/maze
• meddle/metal
• rain/reign
• sea/see
• role/roll
• their/there/theyre
• veil/vale
  
  • 
    
    MORE CONTEXTUAL RESEARCH
    
    Greeting cards that mock making greeting cards, and occasions, but still sell...

Chris Simpson's Artist

Mr Bingo's hate mail

Where can these humorous cards be sold? Online and...

Urban Outfitters

My ideas

Cards that are offensive being pulled from sale in wholesalers

What would I get away with?

RESEARCH INTO DISTRIBUTION

More research into funny card companies

Brainbox Candy

These two designs I have seen stocked in Urban Outfitters, they must have got in touch with them to stock the designs.

The website itself is really quirky and funny. Seems aimed at the youth. 

The professional side of things they don't take too seriously which I like. 

CONTACTING COMPANIES

 They claim they are 'well friendly' for people to get in touch so I sent them an email. I kept it really informal as I figured they would probably remember me more for this and want to reply.



















Mothers day card ideas I liked that they had:

Who stocks their card designs? 

Scribbler

 I decided to email Scribbler too to get an idea of how you submit your designs to these kind of companies and how much of a cut they take

I think maybe the problem I am having at the minute is that my ideas are too broad, maybe I need to stick to one occasion? Then run with that for design ideas

More ideas that would appeal to a larger audience. Looking at the elderly and animals for more of a 'friendly' humorous approach that would not be as offensive

IDEAS

Colouring and adding text

I wasn't sure what caption to put for this, I wanted something about getting really old that you lose the plot

MORE RESEARCH INTO THE CARD INDUSTRY

I have a friend that works at Paperchase that mentioned their company would probably snap up my art work as it is bold and out there, pushing the boundaries. He told me to email them but when I looked on their website they mentioned they do not take design submissions, they work with design companies that they have built a relationship with. This has not stopped me from getting involved with them however; I want to know more about how the card company works, what sells, what I can get away with. I am visiting in store this weekend to ask more and ask about possible placements over the summer so I can get a better understanding of the card industry if this was something I'd wish to take further.


Redbubble

Can upload your designs to there, they produce the card and ship it. They have a base price for each product depending on size and product, then you add your price on top and that equals the retail price

£1.05 base price for a small card seems pretty reasonable. I looked on websites that sell cards and they go for around £2-4 for small cards. I was thinking £2.75-£3.00 retail price

Jolly Awesome - Another brand that produces work similar to myself. When I read up about them, it is one illustrator called Matt that set up the brand himself to produce this funny work.

This is exactly what I want to do so I decided to email him.

TUTORIAL

After a meeting with Eleanor about my work she felt I had to establish who my audience would be for the cards and seen as they include the elderly, maybe make them a little less offensive, more sensitive, and lose the text. She felt the images worked better on their own and that I should focus more on older people having fun, being youthful. 

Presentation boards thus far

PEER FEEDBACK

 Feedback from Abby Glover

• How many cards will you be doing?
• What stock will it be printed on?
• Is there a specific colour scheme?
• Could this expand into something more eg a gift range/ different products to sell?
• How will they be packaged?
• What is the price?
• I think humorous is a good selling point, especially with cards! I like the uniqueness

FURTHER DEVELOPMENT - more drawing

I am focusing more on the elderly having fun, playing sports etc

Second lot of boards

MOCK UPS - Card templates

For the sake of printing rough so far I did these on Photoshop and just put a guide half way down the canvas at 14.8cm then rotated the image 180 degrees to add the information for the back of the card. As I am designing my own logo in Responsive, once this is finished I'll add that onto the card instead of the temporary one.

TUTORIAL - preperation


I laid out all of my designs and figured I had to make a decision on how many cards I was going to produce, with which designs.

I did quite like most of my designs, some just needed re-working or further developing.
I decided I am going to create 10 designs, of both men and women, landscape and portrait.

I began reworking my designs

This one I decided that I needed more imagery of men rather than women so I needed to change this into a man, I worked on the head and then elongated the shorts and changed the arms around

I was having a mental block day where I really couldn't draw arms!
I couldn't get the perspective right

Drawing and re-drawing arms 

The Final 10 ready for last bits of editing and colouring in Photoshop

GROUP TUTORIAL

The people in my tutorial thought that i should leave the characters as a single image in the middle of the page and reconsider the colour palette to being more fun, maybe pastel colours. Eleanor mentioned to cut my card range down to 6 as cards are usually sold to distributors in packs of 6. This is fine because there are a few that I am not particularly happy with anyway.

She also said to propose them as post cards and to just buy envelopes for them rather than making them myself.

After the group decided that my images worked best as stand alone images on a white background I began editing them

STILL RESEARCHING

One of my peers showed me this youtube video of a 96 year old yoga instructor. I loved it! This had the great fun vibe I was going for and the lady looks very happy

https://www.youtube.com/watch?v=u76yQEdflVM

I screenshot some really funny poses I could sketch out from this

DEVELOPMENT

Colouring final 6 choices - pastel fun colours

I am not sure whether these colours really work, they look a little flat. I need to work on this more I think. I have a tutorial coming up so will ask then before carrying on any further

ORGANISATION - Stock and pricing

In terms of printing, the print room is booked up until mid May so it will be a case of using the drop in. I am going to use glossy card that I used for my last hand in of postcards as it was pretty sturdy and had a nice finish to it. The card costs £1 each, so if I were to sell these cards at £2.75 I would still make a pretty decent profit.

TUTORIAL

During my tutorial with Eleanor we spoke about how I could further my grade within this module by exploring range more. Eleanor felt that I needed to further another 3 possible concepts to follow on from the 'Still got it' range. For example the focus being on people of society, perhaps looking at social media and how it has taken over communication.
She felt that I should brand my card 'business' and then mock up a possible website for this.
In terms of the imagery, we spoke about how I could play more with texture and the way that I draw certain lines. She showed me this months Varoom magazine with Paul Davis as some contextual reference. These were all really helpful points and something I will definitely try to play around with from now onwards.

CONCEPTS TO EXPAND THE RANGE

Technology

• Old people using iphones
• Old people skypeing
• Getting a friend request from your grandma on Facebook
• Old people face timing
• Grandads on tinder
• An old person using a phone, making an error and trying to type it out
• Old people on the sofa both on their phones

I like the idea of sticking to old people because it shows how technology and communication has changed from years ago.

Trends

• Grandad Lad
• Hipster grandmas
• Old people with tattoo sleeves and piercings

MORE RESEARCH

I like to carry on looking at my subject matter because it keeps me interested and passionate about what I am doing and not get bogged down in the design process and formats etc. I learnt this from the last module in Context of Practice; constantly researching allowed me to stay interested and I think my work benefitted from this.

Off their rockers

These ideas got me thinking about a programme I had watched with my grandma who is late 80's now. It's about a bunch of old people playing pranks on youngsters by putting themselves in situations that we would not expect, acting young and saying things that are shocking.
I liked it I thought it was funny as did the rest of my family but my grandma was not impressed. She said it made her feel  uneasy and that it was as though the programme was mocking the elderly rather than the elderly mocking youngsters.

https://www.youtube.com/watch?v=MqehmFDMrQ8

MOCK UPS
Mock up cards for the mock up website

Using Avenir Next Condensed Regular in capitals I set out the layout of my website with icons along the left hand side of possible pages to show different ranges of cards and also for the title of the range
The logo was hand drawn on Photoshop. I used cargo collective templates for influence of how I could lay out the design and used my earlier research into humorous card businesses as to how to word the website and make it young and playful.

'Bow Down' would be the brand, which explores greetings cards as one avenue. Other avenues would be postcards, tshirts, wrapping paper, airfreshners etc. The 'You've still got it' card range highlights modern culture in a humorous light by using the elderly as characters. It is made up of 3 ranges; looking at the elderly playing sports and being playful, using technology and social media, and following trends of fashion and culture such as tattoos, piercings, hairstyles.

I took the logo and name of the card range and applied that to the back of the card

Another concept

As discussed in my tutorial with Eleanor I needed to expand the range further to develop the idea of the card business being a brand, with other ranges within it. I decided to explore the elderly further as my characters because I think that they are something that can be relatable and humorous to all ages and still get the message across about society today. 

Techno

The range 'techno' will be a part of 'You've still got it' of the elderly but will explore how technology is expanding and how as a society today we are relying on technology as a passtime and a form of communication compared to years ago. I think the elderly will work great for this because it is something you would not expect to see, especially on a card. In terms of a greetings card once again I would like to leave the inside blank so that these cards can be used for any occasion. I see the technology one as more of a joke between couples or for a parent to their child to highlight 'this is how you will end up.'

The design below was an earlier one I had explored but have used this one as an example of where I could take this range. The idea of an elderly man playing the xbox ignoring his wife; something you would not expect to see but something most young boys today are hooked on.
I also liked the idea of showing an elderly woman tippexing out her mistakes on an iPhone or a mac to show that the elderly are still trying to get involved in technology but perhaps do not understand it. However, I chose not to run with that idea as it may appear to be mocking the elderly rather than celebrating them in a fun way.




Trendin'

I came up with the idea of the elderly conforming to recent social trends whether that be through their dress, their appearance, their skin, their hair, the way they act or places they go. I began to think of what the current trends are today and have been for a while enough to be recognisable. I think that tattoo's has became a huge trend along with piercings. I think also it would be humorous to explore HD eyebrows and false nails, the kind of false culture where girls are wearing fake hair, fake eyelashes, fake tan, fake everything.
Showing the elderly in this 'costume' would highlight how trends have changed over the years but also that the elderly can still act young should they wish to.

The design below is of an elderly woman drinking a cup of tea but she has piercings that are a modern trend at the minute with the septum ring and a tattoo sleeve. I left her ears quite baggy to show that they have once been stretched which was another trend.
I don't think this card would appeal to the elderly, but more the youth that might buy this for the older generation.

I think that is the beauty of these design ideas that just because they feature older characters does not mean to say that they will appeal to them. Kind of like cards of funny babies you see you would not give to a toddler.

Print checks

I done some rough print checks just to ensure that the information would not be lost once printed

EXPANDING THE RANGE

With 'Bow Down' as the brand, it gives me more room to explore other forms of design and communication. 'You've still got it' is just one form of card ranges that features elderly characters in situations we would not expect in order to comment on society today.
Moving on from this I could comment on politics, society and culture through other character designs that would feature as another range on the 'Bow Down' website.

Expanding further on greetings cards, I could take these designs and adapt them to postcards, tshirts, airfreshners, iPhone cases, zines, prints and other products that would be sold on the website.