My Pitchboards

Group crit & notes

Re-worked pitchboards

I tidied up my boards a little and changed some of the imagery to make it more relevant. I got rid of the orange colour replaced with black for a more professional finish. I also explored how my character design could be seen on product

• more professional pitchboard
• colour scheme finalised
• clear timescale and deadline
• production tests - could be done more of, printed the images out and put onto real products
• contextualised
• resolved imagery - could have explored further

Pitchboard notes

FIRST BOARD

• Yorkshire tea - their problem ( with regards to brief  and what they want )
  
  The problem is tea is not dominant between the 18-35 age range. 55+ are the strong advocates for Yorkshire tea.
  Design something that will engage and benefit young customers. Can be packaging/format idea, a new way to drink tea, something that adds to the tea drinking experience, how consumers love a 'proper brew.' The 'proper brew' notion needs to be echoed still.
  The output is product innovation, a creative product idea. Have to explore packaging, format, occasion and usage. It will be delivered digitally 11:59pm 19th March 2015. Can be delivered individually or as a team.
• What I feel is their problem (advertisement, mascot, price)
  
  Retail Price comparrisons
  
  250g pack of 80 teabags
  
  Tesco
  Yorkshire Tea : £200
  PG Tips : £2.45
  Tetley : £2.29
  Typhoo : £1.50
  Twinings : £3.49
  
  
  Morrisons
  Yorkshire Tea : £2.50
  PG tips: £2.49
  Tetley : £2.29
  Typhoo : £2.19
  Twinings : £3.49
  
  Asda
  Yorkshire Tea : £2.00
  PG Tips : £2.29
  Tetley : £2.00
  Typhoo : £1.50
  Twinings : £2,00
• Competition - tetley and PG
  
  So if it's not the price being too much, why isn't Yorkshire Tea as popular? Maybe because we don't see it advertised enough?
  I decided to compare how they advertise to other popular tea brands.
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SECOND BOARD

• My idea - mascot, pitching my idea to them. Pitching a character design, a narrative
• Include character design. Thumbs of a storyboard

THIRD BOARD

• Where could this be taken - what can they do with my idea
• Products and packaging
  
  
  
  
  
  
  
  

Organisation across all modules

This weeks plan, a very honest catching up plan as I am a little overwhelmed :

Monday AM  - Etching. Prepare at least 3 plates and begin to etch ready to just drop in any time during the week to finish.
Monday Afternoon : PPP get onto the rest of the group to answer the questions
Monday PM : stay until at LEAST 7 to crack on with COP to blog on the forum. Email to take out a camera from photography

Tuesday AM : Clear all unwanted files to make room for animation photographs. Take USB!! Book out a camera and take photos of hand drawing quote. Work out how many frames it will take. Thumbnail how many more I think the rest will take.
Tuesday PM : Start on responsive pitchboard. Email to self so can work on this from home too.

Wednesday AM : Crack on with animation. Test out downloading songs and putting them into After Effects.
Wednesday Afternoon : Drop in to Etching and finish off the 3 etching plates
Wednesday PM : Stay behind and get on with personal outside work. Prioritise!! Who asked first? Book to get printed next week. Finish pitchboard and print.

Thursday AM: Make sure blogs are up to date. 11 oclock lecture. Print pitchboard if not already done.
Thursday Afternoon : Responsive pitchboard needs to be done
Thursday PM: Stay behind for what ever needs catching up on at this point and try do personal work.

Friday AM: Briefing on the morning
Friday Afternoon : Etching and animation
Friday PM : Personal work


Another to do list made mid week when the week doesn't go as planned :