Pitchboard notes

FIRST BOARD

• Yorkshire tea - their problem ( with regards to brief  and what they want )
  
  The problem is tea is not dominant between the 18-35 age range. 55+ are the strong advocates for Yorkshire tea.
  Design something that will engage and benefit young customers. Can be packaging/format idea, a new way to drink tea, something that adds to the tea drinking experience, how consumers love a 'proper brew.' The 'proper brew' notion needs to be echoed still.
  The output is product innovation, a creative product idea. Have to explore packaging, format, occasion and usage. It will be delivered digitally 11:59pm 19th March 2015. Can be delivered individually or as a team.
• What I feel is their problem (advertisement, mascot, price)
  
  Retail Price comparrisons
  
  250g pack of 80 teabags
  
  Tesco
  Yorkshire Tea : £200
  PG Tips : £2.45
  Tetley : £2.29
  Typhoo : £1.50
  Twinings : £3.49
  
  
  Morrisons
  Yorkshire Tea : £2.50
  PG tips: £2.49
  Tetley : £2.29
  Typhoo : £2.19
  Twinings : £3.49
  
  Asda
  Yorkshire Tea : £2.00
  PG Tips : £2.29
  Tetley : £2.00
  Typhoo : £1.50
  Twinings : £2,00
• Competition - tetley and PG
  
  So if it's not the price being too much, why isn't Yorkshire Tea as popular? Maybe because we don't see it advertised enough?
  I decided to compare how they advertise to other popular tea brands.
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SECOND BOARD

• My idea - mascot, pitching my idea to them. Pitching a character design, a narrative
• Include character design. Thumbs of a storyboard

THIRD BOARD

• Where could this be taken - what can they do with my idea
• Products and packaging