In order to make the pattern fit in with the spring theme I looked into spring patterns, spring colours and fashions. I think pastel colours could be quite in for the spring so I used this to inform my colour palette. Spring also references a lot of floral designs and plants to represent growth.
I started to come up with a leaf type design to tesellate. I then added a blue for more of a pastel colour
It is quite a simple design but I think in terms of the audience it is fitting. Gift wrap and tags for a more mature audience but for Marks and Spencers they are quite high end so I think this is quite a trendy design for them.
Scale
I read back to see the requirements and it has to be 500x500px so I put it into that frame. I think it actually doesn't look as simple in this dimension.
I looked at more spring colours like greens, yellows and browns and decided to draw up some more designs of more abstract plants
I then tessellated these into another design and scaled them down to the 500 x 500 pixels
'As always, we’d like you to keep the Marks and Spencer customer in mind. Your design must have a commercial feel that will appeal to either our male or female customer/recipient. Get familiar with the designs we already offer at M&S by popping in to your local store, or go online and check out our everyday range of wraps and gift bags that are on display.'
I think my design would suit both a male and female audience due to the colour scheme and simplicity.
I noticed that they are quite into pastel colours as well from their Facebook site so I am going to explore this as a colour palette also; with the plant theme and then submit all 3 as you can submit up to 5 entries.
Also after researching Marks & Spencer's wrapping paper it seems they use a lot of typography and character design which is restricting their audience. Perhaps simple patterns would cater to a wider range.
I looked at their Tigerprint blog and it featured posts about colour palettes used in certain designs that they admired which could be something to bare in mind
I experimented with more turquoise blues and greens for this piece
I decided to submit the last two designs as I felt these were more reflective of Spring and I was happier with them as a design. The first one needs more work
I chose this as a presentation board idea with influence from their colour palette choices in blog posts. I think the round colour palettes work well underneath the design and if they were interested in my designs this would be something they could feature on their blog.
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