SCALE AND FORMAT
Coloured and scaled to A5, then added to a card layout
Coloured and scaled to A5, then added to a card layout
To expand on my range I have mocked up the idea of a website which I have printed for the crit.
Presentation Boards
As I have explored initial ideas and contextual references in earlier boards I decided just to show my final designs on my presentation board for the crit alongside my website mock-up, printed cards and printed final designs. I have also included a board for how I can expand the range further
Designs printed for final crit
Just printed onto paper for the crit because I want final feedback before printing them on card. I can already see that some of the scales need altering such as the weightlifter one perhaps needs to be bigger, or not sure if the rest need scaling down. I will ask tomorrow. I also need to ask if people think I need to add more information to the back of the cards
Envelopes
I found it quite difficult to find envelopes that are scaled to A5 as most were square; for the crit I have used some I bought in store but I think for submission I will order some online as these envelopes are too big for the cards
FINAL CRIT FEEDBACK
A few obvious pointers raised that I expected in terms of printing on better stock despite commenting on my blog that I hadn't printed it properly yet, that is my plan for Monday. I explained that I printed on paper initially to get feedback about the scale of the cards.
There were a couple of comments about perhaps printing on squared card and having square envelopes as these are more associated with card formats. I will definitely experiment with this as this could solve the problem about them working more as a series and not having certain images floating and certain ones fitting the page. It will also mean that envelopes are more accessible to buy at this scale rather than portrait A5. A positive comment was that they loved the use of negative space in the background which was nice to hear as this was something I'd took on board as advice from the last peer review session.
Also a comment about some of the designs not being scaled to fit the page and having crop marks; I mentioned that when I printed I pressed scale to fit media at 100% and they told me that the only way of getting rid of this would be to print on A3 and cut the cards down to A5 rather than printing on A4 which was really helpful.
There was a comment made about perhaps using different brushes on Photoshop to add more texture which would relate to feedback from Eleanor earlier on about perhaps adding more texture or collaging pattern but I do feel I have ran out of time to play around with the final designs. I would rather invest more time printing quality products and ensuring the scale was right.
Looking around at other people's work I felt I could perhaps explore more of where the designs could be seen on other products. After mocking up ideas of iPhone cases and T-shirts I feel I need to explore more products relevant to cards such as gift tags and wrapping paper. I mentioned this in the crit as I was unsure whether my designs would be suitable for wrapping paper but the group seemed to think it could work. Again this is something I will consider mocking up.




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