Studio Practice: Responsive SB1

The Brief

https://www.wrappedcollective.bigcartel.com

WrappedCo is a non-profit print collective, dedicated to printing and sharing the creative work of designers, illustrators and artists with the public through the medium of gift wrap.

Many take something as simple as gift wrap for granted, and forget it not only has a functional purpose, yet it can be beautiful, exciting and creative.

Whilst inviting creatives to take part in this project, not only are we collectively engaging with the medium of art, inspiration and thought, we are also sharing gift wrap with others internationally, leading to connections, self-promotion and creative diversity.

Designers, illustrators and artists can submit digital prints to WrappedCo, in order to be featured in our online gift wrap gallery. Each print will then be printed, wrapped and shipped accordingly to purchase.

The Brief:

Create a print for gift wrap; it could be anything.

Guidelines

Print: WrappedCo suggest a pattern based print usually works best for gift wrap, however you have free reign if you think something else would work; be creative and express yourself.

Format: A2, Portrait

File Type: .pdf, 300dpi

Submit To: wrappedcollective@gmail.com (email or via WeTransfer)

When submitting work, please be sure to include the following within your email or WeTransfer message box:

- Full Name

- Artwork Title

- Artwork Description (optional)

- University/Institution (If applicable)

- Website Address

Deadline

Friday 20^th March

The site

They only have 3 submissions thus far which is strange. These are all for sale, however, it could be a good way of getting exposure as some of them write a little bio, include their websites.

Seen as this is very open, I decided to create something that potentially I felt I could sell well outside of this brief. I went for something that would be very commerical and have a big fan base. I decided that Breaking Bad would be perfect in terms of this, and that people would jump on the chance to buy this kind of wrapping paper because it is not easily available to them yet there is a niche for it.
I created portraits of the 5 main characters/villains/heroes. I then combined them together on Photoshop and teselated them onto A2. I was initially going to colour them, but I decided to keep it to just minimal linework so that there was not too much going on and it still looked flat. I played around with different colours for the background. I looked at colours associated with Breaking Bad which are orange and green but felt these were too bright. I decided to go for a mucky, off white colour to represent the Meth drug which is the main focus of the series.

Final colour choice

However, I think I have created something that will sell. Reading the brief again they are a non-profit collective. I feel I may be wasting my idea on something that I will gain no money from. I have emailed to ask whether we still own the rights of the work once we submit it as I would like to sell this myself too

After re-reading the brief I noticed that it had to be A2 Portrait and I had created it landscape so had to do it again. I decided to colour some of the air to add more depth. I am not sure which looks better now

I was worried with the Threadless brief that they would not accept the design based on copyright but they have accepted it thankfully.