Part 1 : Revisited SOI

February Project Proposal

Original October S.O.I

Updated February S.O.I

Leeds College of Art BA (Hons) ILLUSTRATION	Level	06
OUIL603 Extended Practice	Credits	60
STUDIO PRACTICE Statement of Intent

Name	Adele Pierce	Blog Address
Date
Rationale
I would like to produce work that is more professionally finished and can be included within my portfolio or on my website. I feel I have not produced work that respresents me as often yet; but rather produced work to finish briefs to a deadline. I would like to produce more commercial work and work that can be translated across products. It will be interesting to see how my drawing style can translate across a variety of briefs from book covers to cushions to show how flexible I can be as an illustrator but still maintain my style. To stay true to my passion I will use humour as much as possible.
Themes / Subjects
Product and packaging – cushions, tshirts, cards, album covers Web layout – google designs
Products / Methods of Distribution
An album cover representing a brand A cushion design A tshirt/clothing design Commercial character design A 16 page zine shown at a comic festival Online (google template)
Practical Skills / Media / Formats
Technical drawing skills Digital drawing and painting Character design Composition within an image Working to a deadline Developing concepts Working to a variety of formats

Brief 1: Ohh deer cushion design	Deadline	6th November 2015
Rationale: Completely open brief, designs to fit in with the brand aesthetic and be added to online shop. It leaves me open to experimentation and perhaps work with pattern, expanding on last year. This is the type of work I see myself getting more involved in in the future, design on product.
Brief 2: Talenthouse – Borns visual artwork	Deadline	17th November 2015
Rationale: Create visual artwork for the band. I want to explore album covers more because I would like to experiment more with how to interpret sound into image and this would show more versatility within my work.
Brief 3: YCN – Orchard Pig	Deadline	24th March 2016
Rationale: The challenge is to tell, inspire and engage consumers into the brand and what it stands for -  bold, mischievous, inclusive and rooted in Summerset. Interested to see how the ‘Pig Idea’ comes to life. I chose this because I can do this over a range of outcomes whether it be through packaging, animation, a poster, a leaflet, an online image, a facebook page… you can let consumers know more about the brand on a variety of outcomes. As much as I would like to explore product design, reading the do’s and don’ts I think the brand are happy with their product and how it looks and I feel its more about advertising. I am interested in delving my teeth into advertising more so it would be good to use Orchard Pig as the groundwork of which to go off.
Brief 4: Secret 7	Deadline	2nd March 2016
Rationale: Design visual artwork for an album cover out of the 6 given songs. Must not include the artists name or song title, an interpretation through illustration. I chose this because I want to explore album artwork further and I felt I did not do this successfully in the Talenthouse brief, so this is a chance for me to put my own stamp on a song and push myself further.
Brief 5: Doodle for Google – the big kahuna!	Deadline	19th May 2016
Rationale: This is the big Kahuna because it will run right up until submission, I am giving myself the time to really delve into it. The brief is to design 10 possible outcomes of the Google homepage; each of which will mark a special occasion or anniversary coming up in 2016. This is a big kahuna also because Google may potentially see these outcomes.
Additional Project Proposals Myself and Becky Carlton would like to open an online shop when we leave university selling products, humorous and mocking society/politics/music. I want to explore this further this year by producing designs for one of these fields and getting my head around putting those onto products whether it be t-shirts, cards, airfresheners, phone cases. This will be an ongoing project.

How I changed my mind in February:

How has my statement of intent changed?

The original 5 :

Ohh deer cushion designs - done

Talenthouse Borns visual artwork - done

House of Illustration War Horse - missed deadline

Graphic Competitions - Chicago Latino Film Festival - missed deadline

Graphic Competitions - Embracing our differences - missed deadline


Further briefs  :

Threadless
YCN
Secret 7
Business Rebranding


What I want to do now:

Ohhdeer done
Talenthouse done
YCN - Orchard Pig cider
Google Homepage templates x5
Secret 7

Revisited S.O.I: